Benchmarking is the name for the process of identifying the best practices that other firms have and also the outcomes those practices deliver for their businesses.Market mapping is the art of using competitive intelligence to understand how many candidates are in the market, their average salary, who employs most of them, and what the job-to-candidate ratio is –and then using all of that information to identify the best approach for your sourcing plan.These two areas are very different in application but share some common skills and capabilities.